Sham of the gram

Insta-obsessed culture & the illusion of perfection

Though we don’t see Monroe’s popping up in every corner, they are now replaced by a genre of beauty ambassadors all over Instagram who want to make brands flex their online muscle while chasing them for their online popularity. Unfortunately, the explosion of social media has created this constant pursuit for perfection and has led to a culture of yearning for wrinkle-free faces while also setting unrealistic beauty standards in society.

Pressure to be perfect

The visual psychology game

You might already be familiar with the concept of visual perception by now. The idea that objects can appear different depending on how you look at them. A classic example of this is the Necker Cube illusion. Notice how the orientation changes depending on which cross-section of the cube you’re looking at.

A quiet backlash to perfection?

Businesses and brands have understood that today, celebrities aren’t the only preferred method of advertising online. People tend to prefer peer recommendations over celebrity endorsements, which is what’s given rise to the social media influencer and direct to consumer (D2C) brands. In fact, 70% of teens think that YouTubers are more reliable than celebrities and 88% of consumers trust online recommendations as much as face-to-face recommendations.

The rise of inclusive influencers

One cannot miss Elsa Majimbo who became 2020’s biggest sensation for keeping it real and cracking us up with her sarcasm and humour. In a period marred with anxiety and expectations, her reels provide a sense of relief while also paying an ode to the constant snacking culture of the pandemic.

Govts Penalising misleading beauty brands?

Responding to the damaging effects of “Instagram filters,” UK-based Advertising Standards Authority (ASA) has recently come up with a rule that says social media influencers, brands, and bloggers are restricted from using misleading beauty filters in their promotional posts from now onwards. It further explained that if a filter exaggerates the effect of a cosmetic or a skin-related product; it is not to be used in the product promotional ads.

Being authentic

This kind of regulation definitely helps keep the illusion of perfection under check. But, as we begin to change our ways to use Instagram profiles to show realistic and authentic aspects of our lives, is the whole influencer industry on the verge of a clean-up? Well, at least it began with some platforms/influencers deleting fake followers and now, as we look for more transparency, the “bare-all” era of being authentic seems to have started off with influencers giving us a tour of their daily routines and tips to be happy or lead a stress-free life, focussing on mental health.



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