Digital Rehab & Therapy

Hacking your biological clock

Unknowingly, this kid spends nearly 15–16 hours of his day binge-watching shows. Food on bed, quick and short bathrooms breaks along with fast food orders which reach home through a food delivery app. That’s pretty much a scene straight out of his bedroom where he is holed up all day! The lockdown was pretty much a reason for him to do this again and again. Well, he is part of the 49% of urban Indian youth that binge-watched content along with the rest of the world, on OTTs, during the lockdown.

Source: Dentsu Marketing India

Trigger-happy population & FoMo

We are all aware of that ‘5-minute kick’ we get when we get back to Instagram during breaks from work. And, then the random cool video pops up, then a notification, later an ad about your favourite product and so on. Soon you realise, 30 minutes have gone! While all of us are guilty of such time lapses, digital technologies such as social networks, online shopping sites, and games, use a set of persuasive and motivational techniques to keep users returning.

Source: Internet Advisor

Tracking addiction patterns & behaviour

As against the common assumption, it isn’t just the millennials who have FOMO, it is also people of all ages and sizes who cannot imagine living in an unconnected world. Research from Ipsos in which 18,180 people were surveyed across 23 countries indicated that more than two-thirds of them cannot imagine a life that isn’t prefixed by www dot. While 73% of Americans said they cannot imagine an unconnected life, the highest share was recorded in India at 82%.

  • 61% of internet users are addicted to it. And, 48% of people between the ages of 18 to 29 go online almost constantly.
  • Meanwhile, 36% of adults aged between 30 to 49, 19% of those 50 to 64, and 7% of those 65+, use the internet almost constantly.
Source: Pew Research
  • The most rampant types of internet addiction include cybersexual, cyber-relationships, net compulsions, online gaming, and information seeking.
  • A whopping 45% or 3.5 billion people in the world are on social media.
  • 20% of internet addicts wake up in the middle of the night to check their social accounts.
  • 34% of internet addicts access their favorite websites and check for status updates before getting out of bed.

Digital Rehab & battling this new lifestyle disease

It is getting difficult for each of us to get away from technology! Given that 60% of the world’s internet users are addicted to some form of digital medium, it is almost unimaginable to live without some form of connection to technology. Also, modern cultures and lifestyle encourages and legitimizes the use of technology. For instance: Smart homes or remote-based applications in our daily lives are technology-driven solutions. Now that even shopping, grocery-buying, interactions and TV viewing or gaming have gone online, it has become trickier than ever!

Can technology replace human touch?

Well, the Internet is the greatest challenge we face politically, socially and economically, today. It demands us to follow it, manage it and maybe regulate it at a later stage, depending on how it grows eventually. But, at large, we are also aware that we are ill-prepared for the new psychological world we are creating with the Internet. We make objects that are emotionally powerful; at the same time, we say things such as “technology is just a tool” that deny the power of our creations both on us as individuals and on our culture.



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Aditya Gupta

Aditya Gupta

Building | Product, Growth & Business | Investments @Hustle Partners | 2x exit | Startups. Travel. Music. Curious. Learner.